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Stockholm &amp; Florence-based ready-to-wear label AVAVAV led by Beate Karlsson offers sustainable clothing made from deadstock fabric.Creative director Beate Karlsson shapes the brand’s eclectic collections based on the availability of excess fabric in local warehouses. The result is a line of limited-quantity clothing and accessories that are drawn from the intersection of fashion and sculpture and entirely one-of-a-kind. Subverting conventions of traditional construction and design, AVAVAV is a leader in alternative sustainable fashion.

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AVAVAV 

SS24

On Wednesday, August 30th, SFC CEO Jennie Rosén won the ‘Innovation of the Year’ Award at the annual ‘NK Galan’ at Nordiska Kompaniet in Stockholm, Sweden.

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For the eighth consecutive year, Nordiska Kompaniet presented awards in various categories to individuals who made a significant impact in the industry. A total of six awards were presented from a jury of carefully selected creatives, fashion designers, and style icons.

<h1>The Jury's motivation followed:</h1>“The innovation award is a tribute to those who dare to rethink. The winner of this year's innovation award is a true fire spirit passionate about sustainability and innovation. She represents Swedish fashion like no other and constantly innovates and challenges the industry. Above all, this year's winner creates a global curiosity about Swedish fashion and has brought several young design talents to the international fashion scene. A true mentor and inspiration”.

Jennie Rosén won 'Innovation of the Year' at NK Galan 2023

Swedish Fashion Council is excited to announce the return of the FASHION [X] Showroom for Paris Fashion Week SS24, in collaboration with the London-based talent incubator FASHION EAST.

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Located at 43 Rue Notre Dame de Nazareth in Paris, the showroom will take place from 27th September to 4th October, 2023, showcasing a curated selection of the most prominent young brands from the SFC [INCUBATOR], as well as current and alumni designers supported by FASHION EAST. Taking part this season are: ALL-IN, ASHLEY WILLIAMS, AVAVAV, FEBEN, HODAKOVA, JOHANNA PARV, LOUIS ABEL, RAVE REVIEW.

The FASHION [X] SHOWROOM was initiated in 2021 to create a global platform highlighting some of the most attractive emerging talents to shape the industry's future. Now in its third year, the FASHION [X] SHOWROOM has become a must-visit for top-tier press and buyers and a unique opportunity to meet with the talents personally.

The FASHION [X] SHOWROOM is supported by OnceMore® from Södra, the world's first large-scale process for recycling blended fabrics. Showroom visitors will also be able to meet the OnceMore® team and have a look and feel at the unique end products.

FASHION [X] SHOWROOM PARIS SS24 

The third annual Challenge the Fabric (CTF) took place on Tuesday 9th and Wednesday 10th of May 2023, at Centro Congressi Fondazione Cariplo in Milan. &nbsp;

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With a focus on sustainability, transparency, and material innovation, CTF 2023 hosted six inspiring keynotes and four panel discussions, exploring themes such as the immense potential of green textiles and innovative materials, sustainable forestry, new technologies, legislation and eco-friendly regulations, and the importance of cross-sector collaboration.&nbsp;

The initiative offered a unique opportunity for the entire supply chain involved in man-made cellulosic fibers (MMCF) to come together, collaborate, and drive positive change, inviting industry leaders and stakeholders from the fashion, textile, and forest sectors.

A notable addition to this year's event was an exhibition space, reinforcing awareness about textile developments and highlighting game-changing material innovations from sustain-tech companies including Altri, Birla, Södra OnceMore®, Re:newcell&nbsp;and&nbsp;TreeToTextile.&nbsp;

Attendees taking part in the event included&nbsp;Aditya Birla Group, Altri, ALL-IN, Arauco, Birla Cellulose, Brioni, Circ, Closed Loop Partners, Diesel, Eastman, European Forest institute, Fashion for Good, Forbes, Global Fashion Agenda, GUCCI, H&amp;M, Hawkins Wright, Houdini Sportswear, IKEA of Sweden, Kering, LVMH, McKinsey &amp; Company, Moncler, NSS Magazine, OTB Group, Pangaia, PVH Corp., Re:newcell, Richemont, Södra, Techstyler, Textile Exchange, Uniqlo, Vans, Valentino, VF Corporation, Vogue Business and many more.&nbsp;

The cross industry initiative was initiated and hosted by Ekman Group and organized by the Swedish Fashion Council and offered a unique opportunity for the entire supply chain involved in man-made cellulosic fibers (MMCF) to come together, collaborate, and drive positive change, inviting industry leaders and stakeholders from the fashion, textile, and forest sectors.

TAKEAWAYS FROM CHALLENGE THE FABRIC (CTF) 2023

The Röhsska Museum of Design and Craft invited SFC [Incubator] FEBEN and SFC Creative Director Robin Douglas Westling for an in-conversation as part of Röhsskas Modedagar in Gothenburg.

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Röhsskas Modedagar occurred from the 16th until the 19th of March, 2023. This year’s edition offered inspiring lectures, panel talks and workshops exploring themes such as talent development and the conditions for sustainable transformation within the fashion textile sector. The inaugural edition of Röhsska Modedagar took place in 2016.

Röhsskas Modedagar is part of Textile Movement Talents, which the Swedish Fashion Council and Tillskärarakademin in Gothenburg organize. The initiative is part of Västra Götalands Regionens initiative Textile Movement, a joint project in western Sweden to establish the region as a pioneering textile cluster in Europe, spearheading sustainable and circular innovation in the industry.&nbsp;

Röhsskas Modedagar 2023

The Swedish Fashion Council participated in D-Congress in Gothenburg, Sweden’s largest e-commerce event organized by Svensk Handel (Swedish Trade Federation).&nbsp; &nbsp;