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SS19

AW20

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Selam Fessahaye debuted her first collection at Stockholm Fashion week in 2018 and immediately left a mark on the Scandinavian fashion scene. Her visionary perspectives on design tells an inclusive story while honoring the creations as art. The award winning brand have been called a “Changemaker” providing “The most diversely casted runways in Scandinavian fashion history”.Born out of the existence of inbetweeneess - the brand is its own fluent language. Serving as more than just a trend, the strong brand DNA is captured in its design, communication, and business practices. The business model includes finding opportunities for circularity and sustainable thinking partly by using leftover materials and including preloved garments reworking them beyond recognition.Since its launch the brand has obtained global reach. The designs have been acknowledged in media such as Vogue US, Harper's Bazaar, ID, Elle and have been worn by Beyoncé, Tracee Ellis Ross, Swedish Crown Princess Victoria, Lil Nas X, Teyana Taylor, Sam Smith, Karol G, Adekunle Gold, and Dj Snake to name a few.

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Selam Fessahaye

AW19

On Wednesday, August 30th, SFC CEO Jennie Rosén won the ‘Innovation of the Year’ Award at the annual ‘NK Galan’ at Nordiska Kompaniet in Stockholm, Sweden.