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PETAW

Incubator

Jade Cropper highlights the synergy effects created by the unconventional interplay of fusing the energy of the streets with elegant, couture pieces to change the status of multifunctional wear. The collections are defined by Jade’s signature and contemporary expression with an emphasis on versatility, inventive detailing, imperfection and deconstructed design. Jade Cropper wants to challenge traditions, reinvent, and encourage multifunctional garments.Sustainability is a central part of Jade Croppers designs. Solving different sustainability problems gives her ideas for techniques and constructions that makes the pieces versatile, multifunctional and timeless. Jade Cropper is on a mission to steer away from fast fashion and traditional ways of production and is centered around using waste fabrics, deadstock and recycled material.Since its launch in 2020, the brand has been selected for SFC [Incubator] (formally known as Swedish Fashion Talents) and gained significant attention from the industry and on social media. Jade Cropper has a studio in Stockholm with all the fashion produced in Sweden and shipping to customers worldwide.&nbsp;

Jade Cropper

With a high admiration for methods from the past, The House of HODAKOVA aims to create a utilitarian culture for the conventional. By converting old materials into luxurious goods, stories are told through portraits of time.Hodakova is based in Stockholm, Sweden and was founded in 2021 by Ellen Hodakova Larsson&nbsp;

Hodakova

Selam Fessahaye debuted her first collection at Stockholm Fashion week in 2018 and immediately left a mark on the Scandinavian fashion scene. Her visionary perspectives on design tells an inclusive story while honoring the creations as art. The award winning brand have been called a “Changemaker” providing “The most diversely casted runways in Scandinavian fashion history”.Born out of the existence of inbetweeneess - the brand is its own fluent language. Serving as more than just a trend, the strong brand DNA is captured in its design, communication, and business practices. The business model includes finding opportunities for circularity and sustainable thinking partly by using leftover materials and including preloved garments reworking them beyond recognition.Since its launch the brand has obtained global reach. The designs have been acknowledged in media such as Vogue US, Harper's Bazaar, ID, Elle and have been worn by Beyoncé, Tracee Ellis Ross, Swedish Crown Princess Victoria, Lil Nas X, Teyana Taylor, Sam Smith, Karol G, Adekunle Gold, and Dj Snake to name a few.

Selam Fessahaye

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Established in 2019, AAJIYA is a contemporary lifestyle brand that changes the narrative of African Fashion and empowers the multidimensional women who embraces their full identity and freedom. AAJIYA works around a non-cliché ideology of what African fashion is by challenging and undermining stereotypes of African fashion with every piece the brand creates. AAJIYA’s mission is to change the narrative by creating various types of fabrics, rich colors patterns, and textures from Africa. AAJIYA values craftsmanship and independently produced fabrics, resulting in distinctive pieces of the past that can be worn today.As a response to a visible urge for true African identity within Western fashion, AAJIYA bridges cultural barriers and stretches the boundaries of what might be considered as ‘African’ in terms of pattern, texture, color, and style. Batik fabric is part of the brand’s DNA and tells stories that have been around for centuries. The batik is produced and sourced locally in Mali, in collaboration with small-scale local artisanal dyers.

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AAJIYA

MBOKA

On Wednesday, August 30th, SFC CEO Jennie Rosén won the ‘Innovation of the Year’ Award at the annual ‘NK Galan’ at Nordiska Kompaniet in Stockholm, Sweden.

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For the eighth consecutive year, Nordiska Kompaniet presented awards in various categories to individuals who made a significant impact in the industry. A total of six awards were presented from a jury of carefully selected creatives, fashion designers, and style icons.

<h1>The Jury's motivation followed:</h1>“The innovation award is a tribute to those who dare to rethink. The winner of this year's innovation award is a true fire spirit passionate about sustainability and innovation. She represents Swedish fashion like no other and constantly innovates and challenges the industry. Above all, this year's winner creates a global curiosity about Swedish fashion and has brought several young design talents to the international fashion scene. A true mentor and inspiration”.

Jennie Rosén won 'Innovation of the Year' at NK Galan 2023

Swedish Fashion Council is excited to announce the return of the FASHION [X] Showroom for Paris Fashion Week SS24, in collaboration with the London-based talent incubator FASHION EAST.

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Located at 43 Rue Notre Dame de Nazareth in Paris, the showroom will take place from 27th September to 4th October, 2023, showcasing a curated selection of the most prominent young brands from the SFC [INCUBATOR], as well as current and alumni designers supported by FASHION EAST. Taking part this season are: ALL-IN, ASHLEY WILLIAMS, AVAVAV, FEBEN, HODAKOVA, JOHANNA PARV, LOUIS ABEL, RAVE REVIEW.

The FASHION [X] SHOWROOM was initiated in 2021 to create a global platform highlighting some of the most attractive emerging talents to shape the industry's future. Now in its third year, the FASHION [X] SHOWROOM has become a must-visit for top-tier press and buyers and a unique opportunity to meet with the talents personally.

The FASHION [X] SHOWROOM is supported by OnceMore® from Södra, the world's first large-scale process for recycling blended fabrics. Showroom visitors will also be able to meet the OnceMore® team and have a look and feel at the unique end products.

FASHION [X] SHOWROOM PARIS SS24 

The third annual Challenge the Fabric (CTF) took place on Tuesday 9th and Wednesday 10th of May 2023, at Centro Congressi Fondazione Cariplo in Milan. &nbsp;

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With a focus on sustainability, transparency, and material innovation, CTF 2023 hosted six inspiring keynotes and four panel discussions, exploring themes such as the immense potential of green textiles and innovative materials, sustainable forestry, new technologies, legislation and eco-friendly regulations, and the importance of cross-sector collaboration.&nbsp;

The initiative offered a unique opportunity for the entire supply chain involved in man-made cellulosic fibers (MMCF) to come together, collaborate, and drive positive change, inviting industry leaders and stakeholders from the fashion, textile, and forest sectors.

A notable addition to this year's event was an exhibition space, reinforcing awareness about textile developments and highlighting game-changing material innovations from sustain-tech companies including Altri, Birla, Södra OnceMore®, Re:newcell&nbsp;and&nbsp;TreeToTextile.&nbsp;

Attendees taking part in the event included&nbsp;Aditya Birla Group, Altri, ALL-IN, Arauco, Birla Cellulose, Brioni, Circ, Closed Loop Partners, Diesel, Eastman, European Forest institute, Fashion for Good, Forbes, Global Fashion Agenda, GUCCI, H&amp;M, Hawkins Wright, Houdini Sportswear, IKEA of Sweden, Kering, LVMH, McKinsey &amp; Company, Moncler, NSS Magazine, OTB Group, Pangaia, PVH Corp., Re:newcell, Richemont, Södra, Techstyler, Textile Exchange, Uniqlo, Vans, Valentino, VF Corporation, Vogue Business and many more.&nbsp;

The cross industry initiative was initiated and hosted by Ekman Group and organized by the Swedish Fashion Council and offered a unique opportunity for the entire supply chain involved in man-made cellulosic fibers (MMCF) to come together, collaborate, and drive positive change, inviting industry leaders and stakeholders from the fashion, textile, and forest sectors.

TAKEAWAYS FROM CHALLENGE THE FABRIC (CTF) 2023

The Röhsska Museum of Design and Craft invited SFC [Incubator] FEBEN and SFC Creative Director Robin Douglas Westling for an in-conversation as part of Röhsskas Modedagar in Gothenburg.

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Röhsskas Modedagar occurred from the 16th until the 19th of March, 2023. This year’s edition offered inspiring lectures, panel talks and workshops exploring themes such as talent development and the conditions for sustainable transformation within the fashion textile sector. The inaugural edition of Röhsska Modedagar took place in 2016.

Röhsskas Modedagar is part of Textile Movement Talents, which the Swedish Fashion Council and Tillskärarakademin in Gothenburg organize. The initiative is part of Västra Götalands Regionens initiative Textile Movement, a joint project in western Sweden to establish the region as a pioneering textile cluster in Europe, spearheading sustainable and circular innovation in the industry.&nbsp;

Röhsskas Modedagar 2023

The Swedish Fashion Council participated in D-Congress in Gothenburg, Sweden’s largest e-commerce event organized by Svensk Handel (Swedish Trade Federation).&nbsp; &nbsp;

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D-Congress occurred on March 8-9, 2023, at the Swedish Exhibition &amp; Congress Centre in Gothenburg. The theme for this year was Profitable creativity – the ability to apply creative thinking to drive better results.

As part of the event, SFC CEO Jennie Rosén hosted “Fashion Transformation”, a session with an aim to explore and discuss the growing second-hand market, digital fashion and social sustainability.&nbsp; &nbsp;

The session kicked off with an introduction from SFC CEO Jennie Rosén followed by a keynote from Emma Streman, H&amp;M Business Tech and two panel talks joined by Alma Riihelä, Sellpy; Kristian Ranjal, Aplace; Nana Sacko, SAKO and Stadsmissionen; Fredrik Timour,&nbsp; Fashion Innovation Center; Kunal Chopra, Frame; Laura Rojas, Ninjas In Pyjamas and Mucheneta Ten Napel, Shape Innovate.

D congress 2023: Fashion Transformation

The Swedish Fashion Council (SFC) and the London-based talent incubator Fashion East joined forces and successfully presented the FASHION[X] SHOWROOM during Paris Fashion Week in March 2023.

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The FASHION[X] SHOWROOM took place from Thursday 2nd - Monday 6th March 2023 at 43 Rue Notre Dame de Nazareth, highlighting some of the most prominent young brands from SFC's internationally recognized incubator program SFC [INCUBATOR] and Fashion East.

The showroom featured nine designers, including SFC [INCUBATOR] brands HODAKOVA, Rave Review, AVAVAV, ALL-IN, FEBEN, and Selam Fessahaye, as well as Fashion East brand Johanna Parv and Fashion East alumni ASAI. The showroom also hosted the Swedish accessories brand VENCZEL.

The FASHION[X] SHOWROOM was initiated in 2021 to create a global platform highlighting some of the most attractive emerging talents set to shape the industry's future. Now in it's third year, the FASHION[X] SHOWROOM has become a must-visit for top-tier press and buyers, offering a unique opportunity to meet with the talents personally.

FASHION [X] PARIS SHOWROOM AW23

During a unique two-day event taking place in Stockholm on November 9 and 10, SFC gathered its international and local communities to highlight the new era of Swedish fashion. SFC’s ‘Stockholm [X]perience’ focuses on brands from SFC’s internationally recognized incubator program, SFC, fostering the front runners of the future of fashion. &nbsp;

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SFC’s ‘Stockholm [X]perience’ started off with the launch of ‘Fashion Transformation’, a new report series that highlights the transformation of the fashion industry and lays the foundation of SFC’s future focused agenda. The launch of the report took place during a panel discussion in collaboration with Polestar featuring industry experts exploring the transformation of the industry and the future it will lead to.&nbsp;&nbsp;

The report series Fashion Transformation was presented in collaboration with Polestar during a panel conversation moderated by Lucy Maguire from Vogue Business. Participants included Danica Kragic, professor in computer science at KTH The Royal Institute of Technology, Suzan Hourieh Lindberg, founder and CEO of The Social Few and Perspetivo, Jonatan Janmark, Partner at McKinsey, Linn Af Klint Kansmark, Strategic Project Manager, Circular Business at H&amp;M, Lisa Lang, Director of Policy and EU Affairs at EIT Climate KIC. The conversation was focused around the transformation of the industry and its most significant challenges and opportunities.&nbsp; &nbsp;

The following two days enabled international and local press, as well as other parts of SFC’s community to meet with the participants in SFC [Incubator]. The incubator focuses on brands and creatives combining innovative sustainable business models with creative excellence and a disruptive vision.&nbsp;

Participants in SFC [Incubator] highlighted during the event include upcycling brand Hodakova, AVAVAV’s Creative Director Beate Karlsson, BFC Newgen brand Feben, celebrity favourite Jade Cropper, Selam Fessahaye and previous LVMH Prize finalists and Gucci Vault participants Rave Review.

Acknowledging the power of mixing different cultural expressions, ‘A Stockholm [X]perience curated by SFC’ also included a one of a kind performance hosted by musician Mona Masrour featuring some of Sweden’s brightest R&amp;B and hip hop stars and an exhibition by art project AMAZE. The two-day event ended with the release of the new SFC book ‘’MODE 2022’’ and [Fashion X], a new digital platform highlighting the voices of the future of fashion.&nbsp;

The closing dinner hosted at Fotografiska Stockholm presented the <a href="https://www.swedishfashioncouncil.se/sfc-book">SFC book ‘MODE 2022’</a>, created together with NUDA PAPER, which is the creative translation of the report aimed at everyone interested in the future of fashion. Stories include Our Legacy Workshop, EYTYS, Anna Uddenberg, FEBEN, the next generation of fashion critics and more. The dinner also introduced [Fashion X], a new digital platform examining the fashion industry from a social, political, economic and creative point of view. [Fashion X] has been developed by SFC in partnership with SALLY, EY Doberman’s future manifestation lab.

‘’Sweden has a unique combination of an outstanding force of innovation, a widespread focus on sustainability and creative excellence. By applying all of these strengths, Swedish fashion has the opportunity to play a leading role in the future of the fashion industry. SFC’s Stockholm [X]perience is the first step in introducing the New Era of Swedish Fashion and strengthen Sweden’s position on the international fashion arena.’’ &nbsp; — Jennie Rosén, CEO at the Swedish Fashion Council &nbsp;

SFC Stockholm [X]PERIENCE

At our showroom with Fashion East in Partnership with Dazed, hundreds of free copies of the new autumn 2022 Dazed Issue was given out.

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At Dover Street Market's 3537 courtyard, Fashion [X] Showrooms media partner Dazed handed out free copies of their latest magazine. Dazed is the most influential independent fashion and culture title in the world, and champion radical fashion and youth culture, defining the times with a vanguard of next generation writers, stylists and image makers.

The issue featured cover stars such as Kelela, Burna Boy, Hal Baddie and Saucy Santana. At the free mag drop, a thousands bottles of beer came courtesy of friends at Heineken.&nbsp;

Dazed free magazine drop during Fashion [X] Showrooms at 3537

In partnership with Dazed, Swedish Fashion Council, Fashion East and 3537 presented a showroom featuring Jawara Alleyne, Hoda Kova, Karoline Vitto, AVAVAV, HRH, All-In, Feben and Rave Review

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“SFC actively works to guide and promote a new era of fashion. This year, we are proud to partner with Fashion East in supporting the best designers of contemporary culture. FASHION X Showroomenables us to continue to push our long-term efforts on a global scale.”– Jennie Rosén, CEO, Swedish Fashion Council

This year, SFC joins forces with Fashion East to present the most promising emerging brands at Paris Fashion Week. The Showroom was a unique opportunity for press, buyers and industry &nbsp;professionals to meet with the talents personally

FASHION [X] SHOWROOMS HOSTED BY SFC AND FASHION EAST IN PARTNERSHIP WITH DAZED

During Paris Fashion Week, the Swedish Fashion Council, Fashion East and Dazed joined forces to throw a Paris Fashion Week party at Pamela, attended by hundreds of creatives working across music, fashion, art, film, activism, culture and more.

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The evening featured an exciting line-up including singer Bree Runway and DJ's from London, Paris and Sweden including Andy 4000, Broodoo Ramses, Basmati and Jahanam B2B Dr. Echoe.

The party was held to honour of emerging designers HODAKOVA, Jawara Alleyne, Rave Review, Karoline Vitto, Feben, AVAVAV, HRH and ALL – IN &nbsp;whose collections were on show at the Fashion [X] Showrooms, presented by Swedish Fashion Council and Fashion East Showrooms in partnership with Dazed.

Dazed, Fashion East and SFC throw a blow out Paris Fashion Week party

In 2022, Swedish Fashion Council partnered with Copenhagen Fashion Week in order to strengthen and further develop their joint dedication to the incubation and growth of emerging designer talent.&nbsp;

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For its SS23 edition, CPHFW presented the NEWTALENT showroom supported by Swedish Circulose® made by Renewcell, in partnership with the Swedish Fashion Council, ALPHA and Wessel &amp; Vett Fashion Prize.&nbsp;

<h2>SUPPORTING YOUNG TALENT ACROSS THE NORDICS</h2>The showroom showcased the collections of Main Nué and Diemonde, presented by the Swedish Fashion Council, and A. ROEGE HOVE, Latimmier, and P.L.N from the NEWTALENT program and Rolf Ekroth, the winner of ALPHA 2015.&nbsp;

The SFC and Copenhagen Fashion Week partnership furthers both organisations' dedication to supporting young designers across the Nordics. Together we introduced the Nordic and international press and buyer community to a selection of leading emerging designers.All photos captured by Victor Jones.

CPHFW NEWTALENT SHOWROOM

Swedish Fashion Council a curated dinner at niched destination A house Ark in partnership with the new incubator NEST.

<h2>KEY-PLAYERS WITHIN THE SWEDISH FASHION INDUSTEY GATHERED UNDER ONE ROOF</h2>Key-players within the Swedish Fashion industry was gathered under one roof to discuss the issues facing our industry, and what we can do to solve them together.&nbsp;

<h2>MEET ACROSS PROFESSIONS AND INDUSTRIES</h2>Swedish Fashion Council's curated dinner at A house Ark, hosted in partnership with the new fashion- and textile incubator NEST, was the first of many future opportunities to meet across professions and industries; sharing processes, thoughts and insights.

Togehter with our community in Sweden, the dinner aimed to create a better understanding for how and what we consume, the challenges for the industry at hand and the opportunities ahead.All photos captured by Love Ljungström.

SFC x NEST x A House Ark

For our first collaboration with Changers Hub and Changers Fashion, we explored the challenges and opportunities within the fashion industry, what it takes to build a strong brand and how to navigate within the industry.

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<h2>a new age of third culture fashion creatives</h2>Changers Hub is a platform that works to offer education and support within fashion for a new age of third culture fashion creatives. The collaboration between SFC and Changers Fashion creates opportunities to learn more about the fashion industry, connect with like-minded people and network with professionals.&nbsp; &nbsp;

<h2>PANEL DISCUSSION</h2>Stylist, costume designer, creative director and founder of Dar Warda Wasima Ayad and founder of Fiiri Agency and Diversity &amp; Inclusion Editor at Vogue Scandinavia Mona M. Ali joined SFC x Changers Fashion for a talk together with our creative director Robin Douglas Westling. &nbsp;

SFC X CHANGERS FASHION

During four days, SFC partnered with with Röhsska museet - Museum of Design and Craft, inviting designers and fashion professionals to highlight upcycling and sustainable fashion.&nbsp;&nbsp;

The Röhsska Museum of of Design and Craft opened in 1916 and is the only museum in Sweden specialising in design and craft. Together, SFC and Röhsska invited designers and fashion professionals to highlight upcycling and sustainable fashion.

<h2>EXHIBITION</h2>Emerging designers Rave Review, AAJIYA and Hodakova from SFC [Incubator] showcased their work and shared their sustainability practices.

<h2>DESIGN TALK</h2>In an interesting discussion, CEO Jennie Rosén and Ane Lynge-Jorlén, Director of the Nordic incubator platform ALPHA, discussed the state of fashion and design today.&nbsp;

Röhsska museet - Museum of Design and Craft

The London-based talent incubator Fashion East hosted a Salon Show at the British Ambassador’s Residence in Stockholm, supported by the Swedish Fashion Council. &nbsp;

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Fashion East showcased some of Britain’s most prolific and bold fashion talents at the Ambassador's Residence and their collections including Per Götesson, previously a part of SFC [Incubator], HRH, GOOM HEO and Ashley Williams. &nbsp;

<h2>FASHION EAST</h2>Fashion East is a non-profit incubator that discovers, supports and showcases emerging fashion talent. Since 2000, Fashion East has earned a reputation for spotting some of the UK’s brightest new designers, from Simone Rocha, Wales Bonner to JW Anderson.&nbsp;

SFC are happy to strengthen our cross-boarder relations, with the common mission to support and nurture the next generation of fashion talent.⁠All photos captured by Isak Berglund Mattson-Mårn.

Fashion East

Swedish Fashion Council and Copenhagen Fashion Week co-hosted the inaugural Talent dinner during CPHFW AW22.

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<h2>NURTURING EMERGING TALENT</h2>Hosted at the Swedish embassy, the dinner guests ranged from Dazed, i-D, Unknown Vlogs and Vogue US, ensuring the night was filled with connections leading to important conversations between industry leaders and some of the finest emerging talents in the Nordics.

<h2>SFC AND CPHFW PARTNERSHIP</h2>With the Swedish designer Jade Cropper, who is also a part of the SFC [Incubator], announced as the AW22 Talent, the February 2022 season was the perfect opportunity to commence the mutual partnership between the two organisations.

"The Swedish Fashion Council is actively working to foster next generation fashion talents in our incubator, and this collaboration will enable us to push those efforts even further. Copenhagen Fashion Week is an important platform to showcase Scandinavian fashion, but most importantly we are pleased to have them as a partner in the transformation of the industry. It is no secret that the fashion system is in dire need of systemic change and such change requires collaboration.''- Jennie Rosén, CEO Swedish Fashion Council

CPHFW TALENT DINNER

Swedish Fashion Council highlighted the new era of Swedish fashion at the Fashion [X] Showrooms during Paris Fashion Week. Between the 3rd and 8th of March 2022 at Institut Suédois, the emerging designers Rave Review, Hodakova and Jade Cropper as well as the Norwegian-American brand and platform All-in Studio showcases their forward-thinking designs.&nbsp;