For the second year in a row, Swedish Fashion Council together with Swedish trade arranged a warderobe where people could borrow chlothes from during the Almedal's week. The aim with this was to highlight new business models and contribute to a more sustainable fashion industry. Following fashion brands that participated are all members from Swedish trade: Boomerang, Ellos, Filippa K, H&M, Indiska, KappAhl, Lindex, MQ, Myrorna, Nudie Jeans, Åhlèns and Vagabond Shoemakers.
At the end of the week, everyone was welcome to shop the pieces they were interested of. The money went to optional charity organisation. As a result, the Albedal closet donated totally 47 588 kr to different charity organisations.
The Almedal closet was also nominated for the hotest waredrobe in Almedalen the second year in a row. Additionally, they also got a honor citation for The digital communicator of the year with the following motivation:
"Succesful advocacy is about going from word to action. With a thought trough communication and a visual mind, the organisation that fulfilles all criteras for the honor citation of the year highlights business models and contributes to a more sustainable industry. Additionaly, they emphasize an important question where the message truly is held up by the form."
Photo: Frida Anderberg