Swedish Fashion Talents are recognized for their unique creativity, strong design and outstanding potential to move Swedish Fashion forward.

Carefully selected brands  takes part in an annual incubator program. The diverse range of emerging fashion brands receive opportunities to showcase their collection, mentoring and business consultation. Tailored to their needs, the program assists the designers to develop their business skills and position the brand on the market.  

Swedish Fashion Talents is a goodwill project run by the Swedish Fashion Council since 2005. The work has contributed to help a variety of designers over the years. Out of 84 brands who has been selected for the program 72 are still in operation. Among past participants in the Swedish Fashion Talents are House of Dagmar, Uniforms for the Dedicated, L'Homme Rouge, Ida Sjöstedt, Erik Bjerkesjö, Stutterheim, Altewai.Saome, Ida Klamborn, Lazoschmidl and many more.

Applications for The Swedish Fashion Talents can be made annually if one has a fashion label specializing within womenswear, menswear and accessories. A renowned jury who value design, product, idea, concept, quality and business acumen makes the selection once a year.


Since 2011, the Swedish Fashion Council appointed a much larger, industry professional jury that reviews the applications and makes the choice of Swedish Fashion Talents. It has a broad expertise in the design, retail, sales, and public relations.

Project leader:
Erica Blomberg
+46 (0) 8 411 17 44 / +46 (0) 702 62 26 27
Erica(at) swedishfashioncouncil.se