A warm welcome to a new launch of the Swedish Fashion Council's "Fashion and Inspiration S/S 20" in Borås, Gothenburg and Stockholm. 

The seminar presents Swedish Fashion Councils latest research within fashion intelligence conducted by our global research team. In the seminars we will highlight key features of the season. We also present how new business models, sustainability aspects and innovations as well as consumer behaviours influence the fashion industry.

Tuesday November 13 in Borås

Business Gallery, 1st floor in Textile Fashion Centre, Skaraborgsvägen 3C

13:30 Doors open
14:00 Seminar starts, theme 1 & 2
15:00 Coffee/tea break
15:30-16:00 Seminar continue with theme 3

Wednesday November 14 in Gothenburg
Mouche Collective, Götabergsgatan 20

13:30 Doors open
14:00 Seminar starts, theme 1 & 2
15:00 Coffee/tea break
15:30-16:00 Seminar continue with theme 3

Friday November 16 in Stockholm

08:30 Doors open
09:00 Seminar starts, theme 1 & 2
10:00 Coffee/tea break
10:30-11:00 Seminar continue with theme 3

Locations will be announced soon.

1600: - excl. VAT

The seminar includes a summary of keywords and inspiration for the S/S season 20.

RSVP: seminar (at)

The application is binding and must be canceled at least 2 weeks before the seminar. 

For questions, please feel free to give us a call: +46 (0) 702 62 26 27


About the speakers

Erica Blomberg is Head of Marketing at Swedish Fashion Council. Within the company, she works with marketing communications, globalization projects, digitization and sustainability focusing on digital communication strategy. She is also the project manager of the Swedish Fashion Talents program, Sweden's biggest talent program for the future fashion companies. Erica produces and coordinates lectures, events and shows. Erica have a bachelor's degree in Fashion Studies and is educated in cultural history and marketing focusing on CSR, digitalization & fashion. She has a previous background from both the IT industry and the fashion industry.

Sara Winter is a well-known seminar lecturer at Swedish Fashion Council and manager for The Swedish Shoe Council which is a department at Swedish Fashion Council since 2004. She has a long experience within the fashion industry with a past as a buyer with design responsibility, marketer, stylist and PR responsible. Sara gives lectures about fashion, lifestyle, interior and more. She also appears in TV and radio.





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