A warm welcome to a new launch of the Swedish Fashion Council's "Fashion and Inspiration A/W 19-20" in Boras, Gothenburg and Stockholm.

NEW for season A/W 19-20 is that we have expanded our seminar with an expert panel that will discuss innovation, digitization and sustainability. The seminar also contains our business intelligence where we present the season's most important trends, materials, colors and lifestyle phenomenon based on three themes.

Afterwards, we welcome all guests to an after work and mingle with us and colleagues in the industry.


Tuesday 15 May, Boras |   Wednesday, May 16, Gothenburg |   Thursday, May 17, Stockholm


13.30 The doors open (Obs. 30 minutes before the seminar starts)

14.00 Lecture begins, theme 1 & 2

15.00 Pause with coffee / tea

15.30 - 16.00 Continuation, theme 3

16:00 - 16:30 Panel call

16.30 - 17.30 Mingel and AW with colleagues 

Guests and location will be announced soon

1600: - excl. VAT

The seminar includes a summary of keywords and inspiration for the A/W season 19-20

RSVP: seminar (at)

For questions, please feel free to give us a call: +46 (0) 702 62 26 27

The application is binding and must be canceled at least 2 weeks before the seminar. 


We are looking forward to a new exciting year whithin seminars. Upcoming seminar during the year.

Interior & Lifestyle A/W 19-20
10 September - Malmo
11 September - Gothenburg
12 September - Stockholm
Fashion & Inspiration S/S 20
13 November - Boras
14 November - Gothenborg
16 November - Stockholm

More information coming soon.


About the speakers
Pauline Ström Gunnér is the Head of Sustainable Business at Swedish Fashion Council. She is a graduate economist and environmental scientist and has worked as a consultant and coach in CSR & Sustainability. She has experience in environmental management system, sustainability reporting according to both GRI and the UN's global sustainability goals. Pauline has worked in the fashion industry with brand building, purchasing and store manager.

Erica Blomberg is Market Manager at Swedish Fashion Council. Within the company, she works with marketing communications, globalization projects, digitization and sustainability focusing on digital communication strategy. She is also the project manager of the Swedish Fashion Talents program, Sweden's biggest talent program for the future fashion companies. Erica produces and coordinates lectures, events and shows. Erica have a bachelor's degree in Fashion Studies and is educated in cultural history and marketing focusing on CSR, digitalization & fashion. She has a previous background from both the IT industry and the fashion industry.





From Soil To Bin 4.0 - HIGG. Invitation.jpg