Purpose of the Processing

Swedish Fashion Council is working to develop and support the Swedish fashion industry. We do this by organizing, seminar, research projects, conferences, Fashion Week Stockholm and similar actions. In order to be able to conduct business and develop the industry, SCF needs to be in close contact with the industry so that everyone can get involved and have the opportunities to participate in the development and the opportunities that this entails. We use the personal data we collect to send you newsletters, invitations to our seminars, events and lectures, and to maintain a close contact to the actores within the industry. We do not sell, share, distribute or otherwise make your personal data available to any third party.

Data Categories

SFC collects data on companies that purchase SFC's products and services or are potential customers to the SFC, and people classified as press / journalist / or other relevant actor to receive invitations to events, fashion shows, meetings or conferences organized by SFCs or collaborators. We only collect certain personal data about you but at a minimum level to be able to fulfill the purpose stated above.

The personal data collected are as follows:
- Business Name
- Address of business
- Name of employee
- Title
- Phone number (office and / or work mobile)
- E-mail address to work
- Invoice data
- Data that you yourself registered or stated as reference number

Privet use

If you  sign up for the Swedish Fashion Council newsletter for personal use, you will only receive our newsletter that are publisched once a month. SFC will only save your data for this purpose.
- First and last name and e-mail address is only the information SFC collects. We will not register or analyze or forward the data to a third party.

 "Personal data" can be used to identify you or that we may directly or indirectly connect to you. We collect personal data that you have voluntarily provided to us, for example when you sign up for one of our courses, programs, newsletters or other materials or when you communicate with us via email or other channels. In some cases, your personal data may have been supplemented by information retrieved from other sources, including searches via publicly available search engines, sector-specific newsletters, social media, and/or your employer's website.

We do not process your data by automated decision making or profiling.

Legal Grounds

When processing personal data for the purposes explained above, we rely on our legitimate interests in maintaining a legitimate business relationship and communicating with you as a business contact about our operations and our events. We consider that our interests abide by the law and the legal rights and freedoms of our business contacts.

Transfer of Data

Only the people who need to process personal data for the purposes mentioned above have access to your personal data. Swedish Fashion Council will only transfer your personal data if needed to fulfill a contract with you, if required by law or if needed to fulfill a legal obligation.

We may  need to allow our suppliers and sub-suppliers to access to your personal data when they perform services on our behalf to maintain and support our IT systems.


Your personal data will be stored on our registers for the specified purposes mentioned above for as long as you are considered a business contact. The data will be deleted in accordance with our data retention policy when no longer needed to fulfill its purpose or no loger is required by law.

We will provide you with opportunities to unsubscribe from our registration. If you choose to unsubscribe, we will cease data processing for the purposes mentioned above and remove your personal data from our contact systems if the information is not required by lawnot.


We uses technical and organizational security measures to help protect your personal data against loss and to guard it against access by unauthorized persons. This includes for example limited access rights and encryption of sensitive data. We regularly review our IT and privacy security policies to ensure our systems are secure and protected.

Your Rights

You have the right to know what personal data we process about you and you can request a copy free of charge. You are also entitled to have incorrect data about you corrected and you may in some cases ask us to delete your personal data. You may also object to certain personal data about you being processed and request that processing of your personal data is limited. Please note that limitation and/or deletion of personal data may result in that you do not receive our invitations. You also have the right to receive your personal data in a machine-readable format and have the data transferred to another party responsible for data processing.


In case of any questions or comments, please contact our us at info@swedishfashioncouncil.se