The 23rd of March this year, Swedish Fashion Council's Ethical Charter launched. This is the policy that contains common values and guidelines around body ideals, diversity and work environmental questions. Additionally, this is an unique policy that is directed towards the industryas well as the specific roles and diciplines that constitues the industry; designers, fashion institutes, model agencies, casting agencies, commerical buyers, stylists, marketing departements, PR agencies, photographers, industry organisations and media. Today approximately 100 companies have signed the charter and the penetration was touched upon during Stockholm Fashion Week.
DN wrote: "If the earlier seasons mainly have been the delinquent tempo within the fashion industry that has been questioned, it was not until now that the choice of models turned into a subject of more value. During this Spring, the fashion industry took a common and much needed decision when it came to ethical guidelines for their models. This decisions involve "the valuable aspect of diversity when it comes to ethnicity, physique and age". Additionally, it seems as if it already has contributed to a change"
I could notice en significant progress when it comes to the diversity on the runway this season, which also contributed to a sense of that the quality on the shows had increased their standard a couple of steps." Susanna Strömqvist DN
Read the whole article www.dn.se
To read more and sign the Swedish Fashion Council Ethical Charter click here.