reDEW NEW LAUNCH FOR THEIR LINE ZERO COTTON DENIM
The 21st of November 2017, reDEW launched their new denim line together with ISKO at Kastellholmen in Stockholm.
The founders of the lable, Peter Lantz and Anders Haglund are driven by the aim to create denim compeletely without including cotton. The result shows a compilation of the materials viscos, lyocell and modal which is extracted from woods.
During the launch, reDEW presented their new line in a showroom at Kastellholmen. The guests got to see and feel both the materials and the finished jeansproduct. Furthermore, the night also involved a presentation held by the founders together with the collaborating partner ISKO, they explained one of their primary aims which is to keep the company entirely transperant. Every step from production to who makes the jeans should be visable to the outsideworld but not at least the consumers