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JURY 

Margareta van den Bosch, H&M
Thomas Hägg, Thomas Hägg PR & Communication
Johan Magnusson, moderedaktör och skribent
Sofia-Li Molin, Swedish Fashion Council
Ulrika Nilsson, JUS
Robert Nordberg, frilansstylist och modechef Plaza Magazine
Kristian Rajnai, Aplace
Helena Waker, Agenturföretagen
Jonas Claesson, Whyred & ATP ATELIER

Chairman: Sofia-Li Molin, Creative Director, Swedish Fashion Council

The jury selects the brands and wins for Swedish Fashion Talents. Each year, four clothing brands and three accessory brands are selected to receive the incubator program. In the selection, the jury values each applicant's design, product, idea, concept and business spirit. During the year, the jury follows the selected brands and their development as well as providing consultation and counseling according to the program's various features such as; fashion weeks & displays, business development, marketing and trade knowledge. At the end of the program, the jury announces Swedish Fashion Talent of the Year and Swedish Fashion Talent Accessory. Awards are given to the brand that has shown a high degree of perspicuity, uniqueness, creative height, vision, product offering, design quality, contemporary relevance, fashion degree, business concept and business sense. The jury’s competence has a tremendous significance for the program and the continued growth of the Swedish fashion industry