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SWEDISH FASHION COUNCIL PROUD TO REVEAL FASHION TECH DESIGNS TRANSFORMING FASHION CONSUMERS INTO FASHION USERS


New York - Stockholm collaboration FASHION TECH NY reveals garments and accessories that explore the concepts of pleasuring self-love for the fashion brand BACK and urban safety for the sportswear brand POC, while simultaneously transforming fashion consumers into fashion users.


On Tuesday, June 12, 2018 the game-changing creations for the Swedish brands BACK and POC, were exclusively presented to press, industry leader and academia at the Swedish Residence, New York.

The Fashion Tech NY project has been initiated by the Fashion Institute of Technology/ Infor Design and Tech Lab and Stockholm based fashion tech company NEUE, receiving support by the Swedish Fashion Council. During three months, seven future professionals designed a bag, garments and accessories that encourage shared ownership and increase user desirability by integrating NEUE’s A2/ Playground fashion technology.

Self-expression and self-love, the customization of style and the creation of a lasting impact on the traditional fashion business are key concepts behind the BACK designs. Vibrating panties and an electroluminescent wired dress are controlled through the Playground app and voice control, allowing the user to customize the functions’ frequencies and intensities. With garments and accessories designed for a shared wardrobe, the true innovation comes with the interconnected software. Users unlock exclusive rewards such as the brand’s Spotify playlist through rental frequency and duration of wearing the garment. Although the physical garment is passed on, the software and interconnected rewards stay with the user. The garment rental becomes a canvas upon which users display technology customized to their style.

The seamless integration of technology into bike commuters’ everyday lives, increasing safety and utility define the core of the POC creations. On the way to becoming a zero-carbon society the ‘POC and forth’ commuter collection is extended by a backpack and cycling pants with haptic sensors and electroluminescent pads providing screen-free directions and visibility in traffic for the rider. Optimizing the commuter’s lifestyles and road experiences, the NEUE technology furthermore provides a platform for a shared infrastructure, thereby challenging the concept of contemporary ownership.

For further inquiries, contact:
Jennie Rosén, Swedish Fashion Council
jennie@swedishfashioncouncil.se
0046 704 499839

Fredrik Timour, Neue
timour@neue.se
0046 707 437 815

Michael Ferraro, Fashion Institute of Technology
michael_ferraro@fitnyc.edu
001 212 217 4018

Ann-Sofie Back, BACK
annsofie@annsofieback.com

Damian Phillips, POC
damian.phillips@pocsports.com

More information and images click here

  The Kenyan model Anjali Laura in Ella Boucht's creation    Photo: S  tyleyetu.com

The Kenyan model Anjali Laura in Ella Boucht's creation

Photo: Styleyetu.com