New season - new design. We are very happy to launch our guide in a new and exciting format! Every book cover is inspired by the theme of the season. A special element in the form of a sustainable collection in collaboration with the fashion brand Rave Review and Swedish Fashion Council, with a great focus on fashion illustration and remake. The inspiration guide, as usual, provides a business environment analysis with the most important trends for the season.

The guides for this season are in English.


“Fashion” is a concrete and concentrated guide about the fashion scene. The guide is based on a few specific themes with colour charts divided in to color hierarchies. It also contains silhouettes, attention pages, important key garments and patterns in order to work as a detailed tool box, so you are able to identify, sort and prioritize tendencies, colours and silhouettes in your creative work and business decisions. The guide can be used in a wide variety of areas; it can be helpful in different stages of commercial and creative business, from idea to production and in sale as well as marketing. The colour harmonies that are thematic include a separate Pantone colour chart. The material is seasonal and can be accessed if you log in to our web page with a personal user name.

In the Fashion Guide A/W 20-21, instead of three concepts, we are now focusing more deeply on two themes. The Fashion Guide with our themes as a basis provides you with colours, materials, garments and silhuette illustrations, details, analytical texts and more.


In our globalized world everything is connected and interacts. Influences and tendencies are gathered from all over the world. The material in “Inspiration” contain the overall tendencies in our surrounding world with references to fashion, food, decoration and lifestyle, as well as new consumption patterns. The guide helps you navigate and prioritize the world's ever changing tendencies and creates an understanding of the present and its evolution. The guide is divided into three different themes with clear colour charts complementing every theme.

Similar to earlier editions the Inspiration Guide SS 20 provides directions in areas such as design, art, style, food, culture and creative concepts. Enjoy!