“Fashion” is a concrete and concentrated guide about the fashion scene. The guide is based on a few specific themes with colour charts divided in to color hierarchies. It also contains silhouettes, attention pages, important key garments and patterns in order to work as a detailed tool box, so you are able to identify, sort and prioritize tendencies, colours and silhouettes in your creative work and business decisions. The guide can be used in a wide variety of areas; it can be helpful in different stages of commercial and creative business, from idea to production and in sale as well as marketing.
The colour harmonies that are thematic include a separate Pantone colour chart.
The material is seasonal and can be accessed if you log in to our web page with a personal user name.
Texts are available both in Swedish and English.
Current season Autumn/Winter 18-19
The season brings a desire to play and explore, shifting the boundaries for what is considered fashion. An extreme styling lust allows historical and geographical references to interact freely.
Season Spring/Summer 2018
This spring and summer season is characterized by nostalgia, memories and the return of the senses. To remember the past, to use what was already given and take a leap into the future. In MIND TRAVEL we look to nostalgia and memories, which we sample, map and style in an effort to create new modern design expressions. Herbaria, fading flowers, scents, mirrors and crystals are symbols for a perishable fragility.
The guide is produced twice a year and delivered in April-May for autumn/winter and October-November for spring/summer. It is available as single copies or as a seasonal subscription. It is included in Basic Fashion together with reports, and in Deluxe Fashion which also includes reports and the Inspiration guide.
DELUXE Fashion: 9 500 SEK/season
Contains Fashion guide, value 7 000 SEK, our Inspiration guide, value 9 000 SEK, and our Reports with business intelligence from fairs and exhibitions. Ca 15-20 st /season (value 3 500 SEK).
BASIC Fashion: 6 500 SEK/season
Contains Fashion guide, value 7 000 SEK, and our Reports that include everything from updates on fashion weeks, lifestyle and interior, exhibitions, fairs, to art and culture events. Ca 15-20 st /season (value 3 500 SEK).
MINI Fashion: 5 700 SEK/season
Contains: Fashion guide printed form inkl. interior color chart.
Single copies: 7 000 SEK
For frequent updates we recommend: Reports
Erica Blomberg, Marketing Coordinator
+46 (0)702 62 26 27