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“Fashion” is a concrete and concentrated guide about the fashion scene. The guide is based on a few specific themes with colour charts divided in to color hierarchies. It also contains silhouettes, attention pages, important key garments and patterns in order to work as a detailed tool box, so you are able to identify, sort and prioritize tendencies, colours and silhouettes in your creative work and business decisions. The guide can be used in a wide variety of areas; it can be helpful in different stages of commercial and creative business, from idea to production and in sale as well as marketing. 

The colour harmonies that are thematic include a separate Pantone colour chart. 

The material is seasonal and can be accessed if you log in to our web page with a personal user name.

SPRING/SUMMER 20 - Current season
New season - new design. We are very happy to launch our guide in a new and exciting format!

Every book cover is inspired by the theme of the season, which this year represents Space is the Place and Material World. Instead of three concepts, we are now focusing more deeply on two themes. The Fashion Guide with our themes as a basis provides you with colours, materials, garments and silhuette illustrations, details, analytical texts and more.

The guide is in English.

Find yourself! The autumn and winter season is here, but there is no reason to hide beneath protective layers. In a more serious period, we may  find ourselves in a darker universe, bringing to the fore an acknowledgement of our heritage and deepest desires.
The theme focuses on persona as we promote DIY fixes and pursue our inner quest for personal purpose. The key may be in the details as we further explore craftmanship and experiment with everything from sustainable raw materials to ones that are engineered and blended.

It is evident that we have entered the personally customised fashion scene this season. We find ourselves in a paradigm shift in consumer behaviour wherein the consumer has taken command over what is to be produced and wants to be directly involved.

The themes house lots of energy, defiance, style transgressions and rebellion, but also a quest for the solid values that we want to enrich our lives with. We seek out craftsmanship, back-to-basics, rummage through archives and put a premium on quality materials and sustainable productions.

The season brings a desire to play and explore, shifting the boundaries for what is considered fashion. An extreme styling lust allows historical and geographical references to interact freely.

This spring and summer season is characterized by nostalgia, memories and the return of the senses. To remember the past, to use what was already given and take a leap into the future. In MIND TRAVEL we look to nostalgia and memories, which we sample, map and style in an effort to create new modern design expressions. Herbaria, fading flowers, scents, mirrors and crystals are symbols for a perishable fragility.

The guide is produced twice a year and delivered in April-May for autumn/winter and October-November for spring/summer. It is available as single copies or as a seasonal subscription. It is included in Basic Fashion together with reports, and in Deluxe Fashion which also includes reports and the Inspiration guide.

DELUXE Fashion: 9 500 SEK/season
Contains Fashion guide, value 7 000 SEK, our Inspiration guide, value 9 000 SEK, and our Reports with business intelligence from fairs and exhibitions. Ca 15-20 st /season (value 3 500 SEK).

BASIC Fashion: 6 500 SEK/season
Contains Fashion guide, value 7 000 SEK, and our Reports that include everything from updates on fashion weeks, lifestyle and interior, exhibitions, fairs, to art and culture events. Ca 15-20 st /season (value 3 500 SEK).

MINI Fashion: 5 700 SEK/season
Contains: Fashion guide printed form inkl. interior color chart. 


Single copies: 7 000 SEK

For frequent updates we recommend: Reports





Erica Blomberg, Marketing Coordinator
+46 (0)702 62 26 27